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PGA PSA’s: “What Makes a Perfect Day?”

May 13, 2014

Attracting New Golfers into the Game

Last month, the PGA of America unveiled the “Perfect Day” campaigns.  The basic messaging in the campaigns is to show that golf doesn’t have to be intimidating, especially to new players.

A “Perfect Day” for me on the golf course is going out and spending time with family or friends, laughing, chatting and enjoying a beautiful summer day in Minnesota.  Oh yeah, and then there’s golf and maybe I’ll hit a few good shots here or there.  I believe at times, golf is too serious for the every day golfer.  Some think that every round is like the final round of the U.S. Open.  New golfers think they have to act like the pros on TV.  Rarely do you see a tour player laugh at himself, but instead yell at his caddy for giving him the wrong club!  I think that is sending the wrong message to new golfers.

So, how can we get new players in to the game?  TV spots like these will help and we are seeing these ads run on other channels besides golf tournaments.  In fact, I’ve seen them during my favorite shows on HGTV and Food Network. Get Golf Ready is an affordable way for new golfers to try out the game – 5 lessons for $99!

You can click on the PSA’s below and let us know what you think.  We’d love to hear what makes your Perfect Day on the golf course.

Play Golf Minnesota and Get Golf Ready!

The Minnesota Section PGA consists of PGA Professionals who are experts in the game and business of golf. Our mission is to promote the enjoyment and involvement of the game of golf and to contribute to its growth by providing services to golf professionals, the golf industry, people who play golf or would like to start playing golf. PGA Section Offices oversee the 41 geographic regions throughout the United States and provide the grass-roots network for the nation’s 25 million amateur golfers and with the PGA’s 27,000 members.

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