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PGA and LPGA Join Forces for the KPMG Women’s PGA Championship

June 11, 2014

Big Announcement for Women’s Golf

The PGA of America and the LPGA have announced a partnership meant to promote women in golf and to grow the game of golf. At the center of the new partnership is the newly revamped KPMG Women’s PGA Championship which will replace the Wegman’s LPGA Championship after this year.

Inbee Park 2013 LPGA Championship

Inbee Park, 2013 Wegman’s LPGA Champion

While this new partnership is great for the entire game of golf, women golfers will benefit the most. Up until this point female members of the PGA and LPGA haven’t had a major to call their own. This new event will bring a higher purse and more coverage for women’s golf. The KPMG Women’s PGA Championship will have a purse of $3.5 million starting in 2015 compared to the $2.25 million for this year’s Wegman’s LPGA Championship.

In addition to adding a larger purse for women’s championship events, the deal will also bring more coverage to women’s golf. Golf Channel will televise Thursday and Friday play. The weekend rounds will be aired on NBC.

The new KPMG Women’s PGA Championship will rotate annually among prestigious metropolitan courses continuing the tradition of the LPGA Championship. In it’s first year, the tournament will be held at Westchester Country Club in Rye, New York. The PGA of America will work closely with the LPGA to run the event. The field will include 8 spots for club professionals compared to 20 for the men’s PGA Championship.

This is a great opportunity to grow the game of golf by giving it more exposure and increasing its diversity. PGA of America CEO Peter Bevacqua said, “For us (as an association), this is consistent with our mission, to serve our members and to grow the game. We need to bring more women to golf and reach a more diverse constituency.” Bevacqua sees women as a key component in the future growth of golf as female golfers only play 15 percent of all rounds in the United States. Increasing women’s involvement in golf is a great way to grow the sport.

The tournament will also be used to help promote women in business. Along with the golf tournament there are plans for a daylong summit to promote discussion of women in business and golf.  John Veihmeyer, Global Chairman of KPMG said that, “This collaboration will not only bring women’s golf to new audiences — it also creates opportunities to expand women’s leadership on and off the course, empowering today’s women leaders and cultivating the next-generation of female leaders.”

It’s great to see these organizations come together in order to promote women’s golf and to help grow the game.

The Minnesota Section PGA consists of PGA Professionals who are experts in the game and business of golf. Our mission is to promote the enjoyment and involvement of the game of golf and to contribute to its growth by providing services to golf professionals, the golf industry, people who play golf or would like to start playing golf. PGA Section Offices oversee the 41 geographic regions throughout the United States and provide the grass-roots network for the nation’s 25 million amateur golfers and with the PGA’s 27,000 members.

 

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